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Selected Work

Selected Work & Conversations

Stories, interviews, and features on LOGE Camps, outdoor hospitality, and the lower middle market — as covered by the press, in Cale Genenbacher's own words.

Vanderbilt Owen Graduate School of Management

Exchanging a Uniform for Human Capital

A Vanderbilt Owen alumni story on Cale's move from 101st Airborne captain — planning training for roughly 3,500 soldiers — to the MBA program that set up his leap into business.

Beaumont Enterprise

2014

Film Spotlights Unsung Soldiers

A Beaumont Enterprise feature on a documentary spotlighting the unsung soldiers of the war in Afghanistan, quoting Cale — then a 27-year-old infantry officer — on the realities of serving near the Pakistani border.

Utility

2025

LOGE Camps — Digitizing the Guest Experience

A case study from digital product agency Utility on rebuilding LOGE's entire web and mobile ecosystem — booking, keyless entry, and the guest app — featuring Cale on the partnership behind the relaunch.

CoStar

Oct 2023

Outdoor Lodging Brands Breathe Fresh Air Into Industry

CoStar News covers an industry panel on the maturing outdoor hospitality segment, with Cale on LOGE's 'affordable luxury' play — repositioning tired motels and hospitals into lodges — and retaining employees through lifestyle.

Independent Lodging Congress

Cale Genenbacher — Independent Lodging Congress

Cale's speaker profile for the Independent Lodging Congress — from infantry officer to LOGE co-founder, opening seven Camps with eleven more owned and in development, built to bring the outdoor community together.

Pech River Boys — Vimeo

2015

Pech River Valley Boys: Tales From Afghanistan

The short documentary Cale helped bring to the screen — following Bravo Company, 3rd Platoon, 1-327IN of the 101st Airborne through its 2010 deployment to Afghanistan's Pech River Valley, preserving the memory of SPC Brian Tabada.