Stories, interviews, and features on LOGE Camps, outdoor hospitality, and the lower middle market — as covered by the press, in Cale Genenbacher's own words.
GeekWire covers Cale's departure from Microsoft to co-found Loge Co., a hospitality startup for surfers, skiers, and outdoor enthusiasts, as it raised a $1.85M round with backing from leaders of evo, Mountain Hardwear, and Outdoor Research.
A Vanderbilt Owen alumni story on Cale's move from 101st Airborne captain — planning training for roughly 3,500 soldiers — to the MBA program that set up his leap into business.
MBA Veterans profiles Cale among Vanderbilt's military alumni, in his own words on why he pursued an MBA and what drew him to the culture of teamwork at Owen.
A Beaumont Enterprise feature on a documentary spotlighting the unsung soldiers of the war in Afghanistan, quoting Cale — then a 27-year-old infantry officer — on the realities of serving near the Pakistani border.
A case study from digital product agency Utility on rebuilding LOGE's entire web and mobile ecosystem — booking, keyless entry, and the guest app — featuring Cale on the partnership behind the relaunch.
Travel Weekly covers the new generation of lifestyle lodging brands filling the 'missing middle' near national parks, with Cale on LOGE bringing together the community of hostels, the comfort of hotels, and the vibe of camping.
Rick Saez of The Outdoor Biz Podcast sits down with Cale to trace the arc from 101st Airborne infantry officer to Vanderbilt MBA to Microsoft, and on to founding LOGE as a home base for the outdoor community.
The New York Times rounds up new and expanding affordable lodges from the Catskills to the Utah desert, including LOGE Camps among the bargain stays redefining trips near the national parks.
GearJunkie stays at three LOGE properties and covers the brand's expansion plans — eight new hotel-camps across California and Colorado — with Cale on keeping fair prices in ski towns where a $500-a-night room is the norm.
CoStar News covers an industry panel on the maturing outdoor hospitality segment, with Cale on LOGE's 'affordable luxury' play — repositioning tired motels and hospitals into lodges — and retaining employees through lifestyle.
Cale's speaker profile for the Independent Lodging Congress — from infantry officer to LOGE co-founder, opening seven Camps with eleven more owned and in development, built to bring the outdoor community together.
The short documentary Cale helped bring to the screen — following Bravo Company, 3rd Platoon, 1-327IN of the 101st Airborne through its 2010 deployment to Afghanistan's Pech River Valley, preserving the memory of SPC Brian Tabada.